Latest
Healthcare4 min read
How Patients Choose a Hair Transplant Clinic Before They Ever Book
A patient rarely wakes up, finds the first hair transplant clinic on Google and books it.
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Insights
Notes on how customers really decide.
Practical guides to seeing your business the way customers do.
Healthcare3 min read
7 Trust Signals Patients Look for Before Booking an Aesthetic Clinic
Aesthetic marketing has an unusual problem.
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Healthcare3 min read
Why Aesthetic Clinic Websites Lose Enquiries Before the Consultation
A clinic website does not need to win a design award. It needs to remove doubt.
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Local search2 min read
Google Business Profile for Aesthetic Clinics: What Patients Actually Need to See
Your Google Business Profile may be one of the first pieces of your clinic a patient sees.
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Food3 min read
Why Customers Choose One Restaurant Over Another: It Is Rarely Just the Food
Two restaurants can sell similar food. One stays busy.
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Customer journeys6 min read
Why customer journeys leak enquiries, and how to find the leaks
Most businesses chase more traffic. The leak is usually what happens after someone arrives.
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Local search5 min read
A Google Business Profile checklist for the moment of decision
For many local customers, your profile is the first and last thing they check before calling.
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Content5 min read
What a healthy social content mix looks like
Posting more rarely fixes it. A better mix does.
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The next step
Want this applied to your customers?
The guides cover the pattern. A conversation gets specific.