Your Google Business Profile may be one of the first pieces of your clinic a patient sees.

And one of the last things they check before contacting you.

Treat it accordingly.

Get the basics right

  • Opening hours should be accurate.
  • The phone number should work.
  • The map location should be correct.
  • The website link should lead somewhere useful.

Use photographs intentionally

A prospective patient may want to see the exterior, reception, treatment environment, practitioner, team and relevant facilities.

They are mentally rehearsing the visit.

Help them.

Reviews need attention

Reviews are not simply a score.

They are customer research.

Look for repeated themes.

Do not contradict your website

  • Different phone numbers.
  • Old branding.
  • Wrong opening hours.
  • Treatments that no longer exist.

These seem small internally.

To a prospective patient, they create uncertainty.